TRG

Sub-Zero and Wolf

Sub-Zero and Wolf had long been seen as indulgent luxuries for high-end homes. With other stainless options to choose from, why spend the extra money it takes to bring home either brand? Rather than focus solely on features, we laddered up into benefits: With Sub-Zero, a better fridge means fresher, healthier food. And with Wolf, greater precision means finer, more flavorful meals. In both cases, we let ingredients do most of our talking.

Our combined-brands “Live Deliciously” work garnered 353 million paid media impressions with 65 million video completes, 1.6 million website visits, and over 1,500 showroom appointments.