The Home Depot

Over 27 years of relentless consistency – staying true to a singular vision while flexing across campaigns, taglines, media, and culture – TRG helped transform The Home Depot from a regional powerhouse into a national category killer and the second-largest retail chain in North America.

Almost every execution across our decades together featured an iconic orange bucket; an instantly recognized music track; and an inspiring, grit-driven message of improvement, enhancement, and homeowner satisfaction (vs. simple price and promotions). During our tenure, The Home Depot went from 264 to 2,317 stores, from 50,600 to 490,600 associates, and from $9.2 billion to $151.2 billion in sales.