SEC

While the Southeastern Conference has always been a powerhouse, they wanted people to know they were more than just an eat-sleep-breathe-and-win football conference. In speaking with fans, faculty, students, and stakeholders, this truth became glaringly obvious: No matter the moment or opportunity, with the SEC, “It Just Means More.”

The New York Times said it best: “Some slogans and ad campaigns are quickly forgotten. This one, in less than a decade, has become a rallying cry. Other conferences might be able to match the SEC on the field, and eventually even in passion. But not the slogan. You’re never beating those four words.”