Dr Pepper

At the helm of Dr Pepper’s social stream, TRG helped the iconic soda dominate culture – from Saturday sports matchups to niche video streams. We took college football followers to Fansville, where the great Larry Culpepper won hearts one cold can at a time. We also tackled esports, where our partnership with Team SoloMid earned the brand over 3.2 billion impressions. Animated SoloMid + Dr Pepper GIFs were shared almost 6 million times.