Fiat

After two disastrous U.S. launches, Fiat enlisted TRG for one last run at relevance. Thanks to some savvy creative, this third time proved the charm. Our very first campaign led to a record sales month of +51% from the previous year and saw the Fiat 500 Abarth sell out in just six weeks.

We then launched the 500L and 500X, and in just three years led Fiat to annual sales levels it took MINI seven years to achieve.