Crazy Water

With a fraction of the resources that the category’s biggest players have, Crazy Water had to make a big splash on a rather small budget. So we skipped expensive shoots and contracts and went straight to next-gen tech, pairing a quirky cowpoke spokesman with print from Texas artist Jon Flaming, whose neo-cubist cowboy vibe perfectly captured Crazy Water’s charm.

The work delivered. Sales of Crazy Water have shot up 34% year-over-year. Bottling capacity is up 300%. And the drink once found only in Mineral Wells is now sold at over 300 retailers across Texas.