Ram

We drove this truck from a distant third to a whisker-close number two, pulling the brand out of bankruptcy along the way. Ten consecutive years of increased market share, plus one of the highest-rated commercials in Super Bowl history, cemented the strength of our partnership.

Trusted with a fading badge content to coast on specs and promotions, TRG gave Ram a story: guts, glory, and the ethos of hardworking farmers. Today, Ram trucks now command, on average, a higher price than Fords.