Purolator

Brands live in memory, and Purolator was running on fumes. Awareness had slipped to 23%, and this century-old legend was in danger of fading away. Like the filters themselves, we had to fight dirty – so we brought mnemonic life to an everyday engine’s purr, lifting Walmart sales by 88% in just three months.

Our work outperformed a 7% category decline, saw a 33% rise in influencer engagement, and put Purolator back on the minds (and shelves) of performance-obsessed drivers and retailers.