Motel 6
Celebrating frugality over fussiness helped Motel 6 grow from a bypassed, lower-tier option into a beloved category powerhouse. Our partnership led to an unprecedented 99% brand awareness (“We’ll leave the light on for you,” anyone?) and created one of Ad Age’s top 100 campaigns of the last century – mostly on the strength of our radio creative.
From 1992 to 2020, almost 40 unique Motel 6 spots were recognized by the Radio Mercury Awards, including three Grand Prize winners. And Motel 6 grew from 375 locations to over 1,400.
