Love’s Travel Stops

As the travel giant’s first agency of record, TRG was tasked with raising the profile of this long-hauler favorite among families and casual daily drivers. Our first stop: introducing this group to the company’s gas app while celebrating the brand’s welcoming logo.

Results were immediate. Just weeks after launch, downloads hit 1 million+ and 200,000 registrations, with over 600 million ads served across digital outdoor, TV, streaming video, TikTok, Meta, Google videos, and more.