TRG
Eat Mor Chikin billboards

Chick-fil-A

Yes. We’re the agency that created a herd of renegade cows who, in enlightened self-interest, did their awkward best to convince America to “Eat Mor Chikin.” Our work successfully took Chick-fil-A from the mall to Main Street, then eventually to the Madison Avenue Advertising Walk of Fame.

On our watch, Chick-fil-A grew from a $250 million regional chain to a $10 billion behemoth and the number one chicken chain in America while open just six days a week.