Bridgestone

Bridgestone arrived in the United States in 1967 as a relative unknown. That hadn’t changed much by 2006 – until TRG was engaged to let drivers with higher standards know that “It’s Bridgestone or nothing.” Our work under this new positioning and tagline garnered us a four-year streak of scoring among the top Super Bowl spots in the USA Today Ad Meter.

By the third year of our relationship, Bridgestone had passed Goodyear to become the number-one tire manufacturer in North America, a position Goodyear had enjoyed since 1916.