Featured in Ad Age —
By Brandon Doerrer
The cat litter brand is affectionately centering three big chonky cats in its latest campaign. The work sees the big boys wander through a miniature Kitty City, where they tip over buildings and peer off rooftops to the tune of an original and infectious track. Creative was handled by TRG, production by m ss ng p eces, direction by duo Tusk, and post-production came from Cutters Studios. The spot runs across connected TV, social, and digital and premiered during an eight-hour livestream that looped the track over and over again. Viewers were encouraged to participate throughout to win prizes every hour.