World’s Best Cat Litter Uses an R&B Ballad to Conquer Poop Smell

If there’s any one consumer product category that seems uniquely well-suited to silly musical advertising, it would be…cat litter?

Stay with us, there’s strategy here. Brands and their agencies may figure it’s best to have a sense of humor, and a little sonic accompaniment, when talking about cat poop. Or maybe it’s never not funny to pair adorable kitties with power ballads.

World’s Best Cat Litter already has commercials in its repertoire that span heavy metal and shoe-gazing pop.