World’s Best Cat Litter adores three big chonky cats with music video

The cat litter brand is affectionately centering three big chonky cats in its latest campaign. The work sees the big boys wander through a miniature Kitty City, where they tip over buildings and peer off rooftops to the tune of an original and infectious track. Creative was handled by TRG, production by m ss ng p eces, direction by duo Tusk, and post-production came from Cutters Studios. The spot runs across connected TV, social, and digital and premiered during an eight-hour livestream that looped the track over and over again. Viewers were encouraged to participate throughout to win prizes every hour.