# TRG

> TRG is a creative agency with 50 years of building iconic brands — Chick-fil-A, Motel 6, Charles Schwab, Ram, Love's, Jeep, The Home Depot, and more. TRG's core belief: the ideas that stick are the ones that lead to success.

## Pages

- [Home](https://trg.agency/): Agency overview and featured work.
- [Work](https://trg.agency/work): Selected work and case studies.
- [News](https://trg.agency/news): Agency news, press, and industry perspective.
- [About](https://trg.agency/about): The strategy, creative, and media teams behind TRG.

## Work

- [Bridgestone](https://trg.agency/work/bridgestone): Bridgestone
- [Cayman Islands](https://trg.agency/work/cayman-islands): Cayman Islands
- [Central Market](https://trg.agency/work/central-market): Central Market
- [Chick-fil-A](https://trg.agency/work/chick-fil-a): Chick-fil-A
- [Choctaw Casinos & Resorts](https://trg.agency/work/choctaw): Choctaw
- [Crazy Water](https://trg.agency/work/crazy-water): Crazy Water
- [Dr Pepper](https://trg.agency/work/dr-pepper): Dr Pepper
- [Fiat](https://trg.agency/work/fiat): Fiat
- [Flowers Foods](https://trg.agency/work/flowers-foods): Flowers Foods
- [Fruit of the Loom](https://trg.agency/work/fruit-of-the-loom): Fruit of the Loom
- [GameStop](https://trg.agency/work/gamestop): GameStop
- [Jeep](https://trg.agency/work/jeep): Jeep
- [Love’s Travel Stops](https://trg.agency/work/loves-travel-stops): Love’s Travel Stops
- [MD Anderson Cancer Center](https://trg.agency/work/md-anderson): MD Anderson
- [Motel 6](https://trg.agency/work/motel-6): Motel 6
- [Orkin](https://trg.agency/work/orkin): Orkin
- [Purolator](https://trg.agency/work/purolator): Purolator
- [QuikTrip](https://trg.agency/work/quiktrip): QuikTrip
- [Ram](https://trg.agency/work/ram): Ram
- [Salvation Army](https://trg.agency/work/salvation-army): Salvation Army
- [Schwab](https://trg.agency/work/schwab): Schwab
- [SEC](https://trg.agency/work/sec): SEC
- [Sub-Zero and Wolf](https://trg.agency/work/sub-zero-and-wolf): Sub-Zero and Wolf
- [The Home Depot](https://trg.agency/work/the-home-depot): The Home Depot
- [TotalCare](https://trg.agency/work/totalcare): TotalCare
- [World’s Best Cat Litter](https://trg.agency/work/worlds-best-cat-litter): World’s Best Cat Litter

## News

- [Building a Home for Marketing Effectiveness in Dallas](https://trg.agency/news/building-a-home-for-marketing-effectiveness-in-dallas):  TRG — June 8, 2026
- [World’s Best Cat Litter adores three big chonky cats with music video](https://trg.agency/news/worlds-best-cat-litter-three-big-chonky-cats): Featured in Ad Age — May 12, 2026
- [TRG Launches “Bring It Home” Campaign for Floor & Decor Targeting Homeowners and Professional Contractors](https://trg.agency/news/trg-bring-it-home-floor-and-decor): Featured in AdChat DFW — May 12, 2026
- [Breaking Down the Best and Worst of Super Bowl LX](https://trg.agency/news/best-and-worst-super-bowl-lx):  TRG — February 11, 2026
- [Why Love’s Travel Stops hired TRG](https://trg.agency/news/why-loves-travel-stops-hired-trg): Featured in Ad Age — November 21, 2025
- [TRG hosts “Ideas Born in Texas” – first stop of Fergus O’Carroll’s On Strategy Showcase 2025 live tour](https://trg.agency/news/ideas-born-in-texas-on-strategy-showcase): Streamed from YouTube — September 18, 2025
- [How SEC’s ‘It Just Means More’ became part of college football’s lexicon](https://trg.agency/news/sec-it-just-means-more): Featured in The Athletic — July 10, 2025
- [Swensons Drive-In “Parks” at TRG](https://trg.agency/news/swensons-drive-in-parks-at-trg): Featured in PR Newswire — July 2, 2025
- [KIOTI Names TRG Agency of Record](https://trg.agency/news/kioti-names-trg-agency-of-record): Featured in PR Newswire — June 5, 2025
- [Gameway Appoints TRG as Agency of Record](https://trg.agency/news/gameway-appoints-trg-as-agency-of-record): Featured in PR Newswire — May 13, 2025
- [TRG Names Terence Reynolds Chief Creative Officer](https://trg.agency/news/trg-names-terence-reynolds-chief-creative-officer): Featured in MediaPost — April 28, 2025
- [TRG Announces New CEO](https://trg.agency/news/trg-announces-new-ceo): Featured in PR Newswire — March 19, 2025
- [TRG’s Terence Reynolds inducted into Southwest Advertising Hall of Fame](https://trg.agency/news/terence-reynolds-southwest-advertising-hall-of-fame): Featured in AdChat DFW — March 18, 2025
- [Breaking Down the Best and Worst Big Game Ads](https://trg.agency/news/breaking-down-best-worst-big-game-ads): Featured on WFAA’s Good Morning Texas — February 10, 2025
- [Creative Campaigns to Know About Today – Nature’s Own](https://trg.agency/news/creative-campaigns-natures-own): Featured in Ad Age — January 29, 2025
- [Six Seasons and a Movie](https://trg.agency/news/six-seasons-and-a-movie): Featured on LinkedIn — October 16, 2024
- [World’s Best Cat Litter Uses an R&B Ballad to Conquer Poop Smell](https://trg.agency/news/worlds-best-cat-litter-rb-ballad): Featured in Adweek — August 6, 2024
- [The Art of Effectiveness](https://trg.agency/news/the-art-of-effectiveness): Featured on LinkedIn — August 4, 2024
- [TRG Adds Three New Principals to Their Team](https://trg.agency/news/trg-adds-three-new-principals): Featured on AdChat DFW — July 29, 2024
- [Quantifying Creative Leverage](https://trg.agency/news/quantifying-creative-leverage): Featured on LinkedIn — July 12, 2024
- [How Divided Are We, Really?](https://trg.agency/news/how-divided-are-we-really): Featured on LinkedIn — April 29, 2024
- [A Billion-Dollar Business Expanding Beyond the Bread Aisle – On Strategy Showcase](https://trg.agency/news/daves-killer-bread-beyond-the-bread-aisle): Streamed from On Strategy Showcase — April 24, 2024
- [Digital Rent and the Brand Wealth Gap](https://trg.agency/news/digital-rent-and-the-brand-wealth-gap): Featured on LinkedIn — March 29, 2024
- [B2B: Business People Are People Too](https://trg.agency/news/b2b-business-people-are-people-too): Featured on LinkedIn — March 24, 2024
- [Long > Big](https://trg.agency/news/long-greater-than-big): Featured on LinkedIn — March 22, 2024
- [From MMM to AMM to EMM to Hmmmm](https://trg.agency/news/from-mmm-to-amm-to-emm-to-hmmmm): Featured on LinkedIn — March 14, 2024
- [TRG Sweeps at AAF Dallas ADDYS, Wins Mosaic Award Honoring Diversity & Inclusion](https://trg.agency/news/trg-sweeps-aaf-dallas-addys-2024): Featured in AdChatDFW — March 1, 2024
- [Do Less](https://trg.agency/news/do-less): Featured on LinkedIn — February 19, 2024
- [The Best Ad Campaigns During the Big Game](https://trg.agency/news/best-ad-campaigns-big-game-2024): Featured in WFAA Good Morning Texas — February 12, 2024
- [Mr. World Gets a Podcast](https://trg.agency/news/mr-world-gets-a-podcast): Featured in MediaPost — February 9, 2024
- [Unpacking the Age of Average](https://trg.agency/news/unpacking-the-age-of-average): Featured on LinkedIn — February 1, 2024
- [TRG Creates Dry January Campaign for Crazy Water, Encouraging a Healthy 2024](https://trg.agency/news/crazy-water-dry-january-2024): Featured in AdChatDFW — January 27, 2024
- [Shape and Rhythm](https://trg.agency/news/shape-and-rhythm): Featured on LinkedIn — January 25, 2024
- [Connections Strategy + Cheat Codes for Attention](https://trg.agency/news/connections-strategy-cheat-codes-for-attention): Featured on LinkedIn — January 17, 2024
- [After Attention](https://trg.agency/news/after-attention): Featured on LinkedIn — January 12, 2024
- [Dave’s Killer Bread Supports Second-Chance Employment in Ads With Employees Who Were Once Incarcerated](https://trg.agency/news/daves-killer-bread-second-chance-employment): Featured in AdAge — September 18, 2023
- [Ram’s Father’s Day Spot Created by TRG and charlieuniformtango](https://trg.agency/news/rams-fathers-day-spot): Featured in AdChatDFW — June 5, 2023
- [With Focus on Attention Metrics, TRG Forms Brand Performance Group](https://trg.agency/news/trg-forms-brand-performance-group): Featured in MediaPost — May 18, 2023
- [Cayman Islands Channel High Fashion Advertising in Series of Dreamlike Spots](https://trg.agency/news/cayman-islands-dreamlike-spots): Featured in AdAge — May 16, 2023
- [Your Insane, Awesome Cat Deserves a Music Video, and This Litter Brand Delivers](https://trg.agency/news/worlds-best-cat-litter-music-video): Featured in Muse by Clio — November 11, 2022
- [Vision or Mission?](https://trg.agency/news/vision-or-mission): Featured on LinkedIn — May 29, 2022
- [Why Your Social Strategy Is Failing You in a TikTok-Dominant World](https://trg.agency/news/why-your-social-strategy-is-failing-you): Featured in The Drum — February 16, 2022
- [The GOST of Jane Newman](https://trg.agency/news/the-gost-of-jane-newman): Featured on LinkedIn — September 20, 2021